diff --git a/app/views/plans/_share_form.html.erb b/app/views/plans/_share_form.html.erb
index 0dcb932..f216bb5 100644
--- a/app/views/plans/_share_form.html.erb
+++ b/app/views/plans/_share_form.html.erb
@@ -103,7 +103,7 @@
       <h2><%= _('Request expert feedback') %></h2>
       <p><%= _('Click below to give data management staff at your organisation access to read and comment on your plan.') %></p>
       <div class="well well-sm">
-        <%= current_user.org.feedback_email_msg %>
+        <%= current_user.org.feedback_email_msg.to_s.html_safe %>
       </div>
       <p><%= _('You can continue to edit and download the plan in the interim.') %></p>
 
@@ -111,4 +111,4 @@
     <%= link_to _('Request feedback'), request_feedback_plan_path, class: "btn btn-default#{' disabled' if @plan.feedback_requested?}" %>
     <span><%= _("Feedback has been requested.") if @plan.feedback_requested? %></span>
   </div>
-<% end %>
\ No newline at end of file
+<% end %>