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<?xml version="1.0" ?> <tei> <teiHeader> <fileDesc xml:id="0"/> </teiHeader> <text xml:lang="en"> <front>The strength of Permalite-Jenolite <lb/></front> <body>Two of the leading names in metal surface treatment, <lb/>Jenolite and Permalite, have joined forces as a result of <lb/>the Satra Group's purchase of the Jenolite Division of <lb/>Duckhams Oils from the BP Group. In the industrial <lb/>sector, Jenolite technology in phosphating, metal <lb/>cleaning and paint stripping will be sold alongside <lb/>Permalite's expertise in electroplating, anodising and <lb/>metal cleaning processes. In fact, 70 per cent of the <lb/>business both Permalite and Jenolite are engaged in is <lb/>corrosion resistance. <lb/>In the retail and D.I.Y. market, the Jenolite brand is <lb/>being developed separately. <lb/>This coming together of Permalite-Jenolite is the <lb/>latest step in the Satra Group's development of a Surface <lb/>Coating Division. Satra are currently looking at other <lb/>acquisitions that will fit into this development. <lb/>Permalite-Jenolite administration, R&D and sales <lb/>operates from Vincent Lane, Dorking, with manufacture <lb/>of both Permalite and Jenolite products at a 20,000 ft 2 <lb/>production facility in Egham, fully equipped with quality <lb/>control laboratories. <lb/>By maximum utilisation of these laboratory facilities in <lb/>manufacturing control, the company policy will be to <lb/>give 100 per cent quality assurance on all Permalite and <lb/>Jenolite products. <lb/>Permalite was founded some 25 years ago and has <lb/>built up a reputation in the metal finishing and allied <lb/>industries as innovators in the development of leading <lb/>metal finishing processes, such as Solarbrite nickels, <lb/>Microsol chrome, Permachrome and Oztelloy, the latter <lb/>being the world's only commercial process for electro-<lb/>deposition of a stainless steel type finish. <lb/>The company does not market or manufacture other <lb/>people's processes under licence — it is all their own <lb/>development — and is novel in this respect in the <lb/>speciality chemical field. It will continue this policy with <lb/>all Jenolite as well as Permalite products. <lb/>Jenolite's history goes back to the. early 1950's, <lb/>covering the entire field of metal surface treatment. <lb/>Today, there are some 200 Jenolite products, ranging <lb/>from rust removers to degreasers, to phosphating <lb/>processes to composite metal cleaners, de-waterers and <lb/>paint strippers. These are widely used throughout all <lb/>corners of industry, including the Ministry of Defence. <lb/> Recent breakthrough <lb/>A recent breakthrough in technology was Jenolite <lb/>Koldblak. Operating at room temperature, this produces <lb/>an excellent black oxide coating on steels, excluding <lb/>stainless, and the finish is said to be as good as, and <lb/>often better than, that produced by the traditional hot <lb/>caustic method. The Koldblak finish film is strong and, <lb/>when treated, is very durable. <lb/>The Jenolite brand is also strong in the retail and D.I.Y. <lb/>market, where customers purchase Jenolite rust removers <lb/>and preventers for use on their cars as well as in the <lb/>home. They also sell to large builders merchants and <lb/>industrial distributors who in turn serve the small end of <lb/>the industrial market. <lb/>Jenolite are currently giving a new marketing boost to <lb/>their retail products in leading DIY stores, including <lb/>Halfords, Texas and B & Q. This includes existing <lb/>products such as rust removers and preventers, degreas-<lb/>ers and paint strippers, plus environmental products. <lb/>The strength of Permalite-Jenolite lies in a sensible <lb/>getting-together of professionals who between them <lb/>have perhaps most, if not all, the answers as to how to <lb/>treat metals, whether they be aluminium, steel, die-cast <lb/>zinc, copper or iron, whether they have to be degreased, <lb/>plated, anodised or passivated. In fact, 70 per cent of the <lb/>business both Permalite and Jenolite are engaged upon <lb/>is corrosion resistance. It is worth mentioning that in the <lb/>UK alone for current technology the market potential is <lb/>very conservative £20m p.a. <lb/>One of the outcomes of this pooling of knowledge is <lb/>that Permalite-Jenolite are now able to offer metal <lb/>finishers a full survey — free of charge — to check the <lb/>efficiency of their processes from pretreatment right the <lb/>way through to final finish together with advice on how <lb/>to maintain quality assurance. <lb/>Permalite-Jenolite marketing policy operates on the <lb/>principle of 'similar products, similar volumes, similar <lb/>prices', in that it conforms to the existing EEC <lb/>regulations of treating all customers equally, whether <lb/>they are jobbing platers or Austin-Rover. <lb/></body> <front>Permalite Ltd (a Satra Group company), Vincent <lb/>Works, Vincent Lane, Dorking, Surrey RH4 3HJ. Tel: <lb/>0306 740474. <lb/>ANTI-CORROSION October 1988 <lb/>13</front> </text> </tei>